100 Challenger Brands of New India

In line with its efforts of powering India’s D2C ecosystem by identifying and supporting high-potential brands, YourStory’s Brands of New India presents ‘100 Challenger Brands of India’The initiative is all about discovering, showcasing, and amplifying high-potential emerging D2C brands that have what it takes to stir the country’s brandscape. Falling under the ‘100 Challenger Brands’ initiative, YourStory’s Brands of New India (BONI) will be unveiling its final set of 100 D2C brands, thereby completing its list of 500 D2C brands that have what it takes to propel the D2C landscape of the country to its next frontier of growth.The list will be unveiled with a report and launched at the Brands of New India Mega Summit, a flagship summit for the most defining conversations to power the future of India's D2C brands.

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Brand recognition
Be a part of our 100 handpicked brands that will be spotlighted and featured on the list.
Acceleration
Selected brands that will be supported through incubation and scale by the YourStory network.
VC connects
Meet and network with leading investors and ecosystem stakeholders.
Brand amplification
Be featured on the report, website and multimedia properties, stories and campaigns.
Partner deals and offers
Get access to a curated set of high impact deals and offers from tech solution providers.
Mentorship
Be mentored thought leaders on a variety of topics that are key to a brand’s growth journey.
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