Launching the second  list of Challenger Brands

Brands of New India’s ‘500 Challenger Brands’ initiative is all set to release its second batch of 100 brands in a virtual launch event on March 9, 2022 from 11:00 am onwards. 
The 500 brands have been selected via an extensive search across the top D2C brands in the country and after going through more than 1,000 applications received by the company when the initiative was launched in September 2021.
Some of the brands that were selected in the first round include Sleepy Owl Coffee, Open Secret, Juicy Chemistry, Belora Cosmetics, Anveshan, Bare Necessities, SleepyCat, Dice Toy Labs, Flatheads, Flexnest, and many more. The announcement of the remaining 300 brands will take place in batches of 100 over the course of the next eight months and the recognized brands under ‘500 Challenger Brands’ will get due amplification on various YourStory properties, in addition to the access to the company’s network of investors, enablers, mentors, and other key stakeholders.

Incase you have missed out on the first report, you can download that as well from the link below. Applications for 500 Challenger brands are still open as we unveil three more lists (of 100 brands each) over the next few months

Why Should You apply for it?

• Get a chance to connect directly with potential investors, policymakers, other D2C founders, service providers and our 10 Mn+ userbase
• Brand amplification on the YourStory platform
• Exclusive deals and offers from our enablement partners
• Access to exclusive D2C Founders only community
• A few select brands from among the 500, will get nominated to 'The Brand Accelerator' --another initiative under Brands of India -- to be supported by YourStory's stakeholders’ network for mentoring and handholding them to scale